a rest - dictionary of advertising (with humor, but not without common sense!).

<b>a rest</b> - dictionary of advertising (with humor, but not without common sense!).

With humor, but not without common

            sense!
music by SLASH
________________________________

(Interpretation of certain technical terms in modern radio 
advertising) 

NEW - New
# Should be understood as a different color from the previous 
model. ALL NEW - brand new

therefore, details do not fit
previous models.
PROTOTYPE - Prototype
similar product has already been, but
did not stick, then try
with the new.
EXCLUSIVE - exclusive
imported product, manufactured
especially for you.
UNMATCHED - incomparable
almost the same as our competitors, but not tested.
DESIGN SIMPLICITY -
simple design
high production costs
firm can not afford, had to
simplify the design.
FOOLPROOF OPERATION -
easy management
meet anyone, even the preschooler in your absence.
ADVANCE DISIGN -
progressive design
slightly different from the prototype,
but it's hard to explain what it was.
IT'S HERE AT LAST -
Finally, it appeared
The special design of products, which previously could not 
learn in the workplace. FIELD TESTED -

tested in operation
apparently have no firm technologies and devices for testing 
the product prior to its operation.

% HIGH ACCURACY - high precision
us uncomfortable to talk about the cost of the product, it is 
much higher its accuracy.

DIRECT SALES ONLY -
only the direct delivery
manufacturer and has not managed to agree with a competent 
mediator. YEARS OF DEVELOPMENT -

years of experience
After many years it became clear that only this model can work.
UNPRECEDENT PERFORMANCE -
unparalleled quality
from the fact that we have so far produced, works fine
Once this model.
REVOLUTIONARY - revolyutsionnoe
somewhat different than those of competitors.
BREAKTHROUGHT -
discovery of high priority
finally found the application and
for this model.
FUTURISTIC - model of the future
How else can explain the appearance of the product, which is now
Few dare to buy.
DISTINCTIVE -
substantially different
products of other forms, other
color buttons are swapped, otherwise no difference.
MAINTENANCE FREE -
not in need of care
absolutely can not be repaired.
REDESIGHED - revised
hope that these defects have been corrected, the rest yet.
HAND-CRAFTED - handmade
Builders working on the machines, not
wearing gloves.
RERFORMANCE PROVED - tested
most likely will run until
the warranty period.
MEETS ALL STANDARTS -
meets all standards
Our norms, but not yours.
SATISFACTION GUARANTEED -
satisfaction guaranteed
content will remain the sole
manufacturer after receiving your check.
MICROPROCESSOR CONTROLLED -
microprocessor-controlled
model is doing what we can not explain.
ALL SOLID STATE -
Solid performance
Do not pay attention that the weight
with a cow.
BROADCAST QUALITY -
high quality reception
if you're lucky you can not achieve
only sound but also images.
BUILT TO PRECIION TOLERANCES -
done with minimal tolerances
finally one part fits
to another.
MILITARY SPEC COMPONENTS -
details meet the requirements of the MIC
made of parts from which the abandoned military enterprise.
24 HOUR CUSTOMER SERVICE -
round the clock service
we always find a person
You will be completely ignored during the entire 24 hours.
CUSTOMER SERVICE NATIONWIDE -
service throughout
country
at most airports are
collection points for repair.

On materials "Stereo '& Video"

      (Subsources "Radio" 4 / 96)