ZX Format #06 29 июля 1997

Будущее Спектрума

Miscellaneous - The problems of the software market: when zagnetsya Spectrum. All over whether to blame hackers?

          PROBLEMY ON

              or

  KOGDA ZAGNETSYA SPEKTRUM

       codenamed nazvaniem

      "SMEH Crying"

music by DNK
(C) 1997 XL-Design inc.
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         Predislovie.


  Almost a year we dumali nad tem that napisano nizhe. 
Besedovali with Yuzerami, Prodavtsami, Hakerami, analizirovali 
all nearer approached that izrechenie: "In

all vinovaty hakery "will not sovsem verno ...
Then nachali padat prodazhi, zagibatsya
The project of perspektivnye, treydery stali
leave the rynka or pereorientirovatsya
nA drugie platformy, yes and proizvoditeli
medlenno but verno go nA PC and Amiga.
Teper can uverennostyu skazat: ALL
SOVSEM BAD! Posle ENLiGHT'96 passed
prakticheski year ... And all this za TIME DO NOT
DO NOT happened one proekta, povtorivshego uspeha UFO or 
ZVEZDNOGO NASLEDIYA ... Timeout neskolko logicheskih igrushek 
that DO NOT nadolgo nasytish izgolodavshegosya Polzovatelya 
that all chasche vybiraet PC nA mesto Speccy. Prichina 
poslednego vovse DO NOT "Deshevizna" PC, and DO NOT dazhe 
obilie "deshevogo" softa, a pretty vysokie tseny nA Avtorskoe 
software and krayne redkuyu periodichnost vyhoda the plug. All 
vysheopisannoe touched and nas ... And skazhem straight: This 
is not a NAS USTRAIVAET! All nizhenapisannoe - razmyshlenie 
aloud nA dannuyu temu ... Edinstvennoe we mozhem - pisat poka 
Apartment belongs forces ... 

We DO NOT DO NOT God and the devil ... We skromnaya redaktsiya 
ZX-Format ... 


           Glava.


  Itak, HOW we uzhe skazali in predislovii,
that prichina medlennogo but vernogo upadka
Spektrumskogo rynka - it prezhde vsego
maloe count of the new software. Poprobuem razobratsya this 
situatsii. 


  HOW nor banalno it sounds, but that the
ON appears, the plug someone dolzhen napisat.
If the posmotret nA current situatsiyu,
you can sdelat conclusion, that "someone"
or otsutstvuet naproch, or he simply DO NOT zhazhdet pisat it 
samoe software. If the least This "someone" (DO NOT tell anyone 
budem a title), just DO NOT naprosto was - would you

just DO NOT chitali this stati, posemu sleduya budem logic to 
figure out the reason, pochemu this zagadochnogo "someone" 
(nazovem the plug for kratkosti Proizvoditelem) netu goryachego 
zhelaniya zavalit market new, kachestvennym software. DO NOT 
talk about budem mankah-odinochkah. 


  Itak that's what we imeem ... Suppose we
sobiraemsya napisat kakuyu or programmu,
and get to nego the n-th sum deneg. For
nachala sleduet reshit, kakogo zhanra budet
programma and sootvetstvenno nA kakoy layer
obschestva Us neobhodimo raschityvat ...

 1. Sistemnaya. Sistemnye programmy delyatsya nA 2 podguppy:

 a) For Razrabotchikov software (assemblery,

   graf.redaktory, muz.redaktory, konver
   tery) - Samy pozhaluy malenky about
   tsent polzovateley nuzhdaetsya in takom

   RESIDENCE ON. Chasche vsego it Programmisty,

   Kodery, Grafiki, Muzykanty that coc
   tavlyaet menee 10% of chisla vseh Paul
   zovateley.

 b) For Polzovateley (tekst.redaktory,

   copiers, pechatalki, etc.) In takom

   tipe softa nuzhdaetsya 80-90% protsentov

   polzovateley but zaplatit za nego

   deneg ready to 5-10% ...

 2. Igrovye. Bolee 90% polzovateley nuzh
   dayutsya in takom software, but only 30-40%

    ready platit za them dengi ...

 3. Demki. Dannym klassom ON interesuetsya

   menee 50% polzovateley and deneg of

   dannoy products get prakticheski

   nevozmozhno ...


  Vybrav this spiska, what we budem
pisat, neobhodimo obdumat is HOW we
a budem rasprostranyat. U nas Apartment belongs varianty ...

 1. "Freeware" - Beri Vse who hochet,

   Shall I not only dayu reconcile garanty rabo
   petitiveness, and If the mine detische zag
   Robit unto you screw or disk I sie za to
   vetstvennosti nesu DO NOT ... Reconcile with
   were, but horoshaya samoreklama, If de
   tische ispravno rabotaet ...

 2. Bez zaschity, za simvolicheskuyu oplatu

   (Protsent with prodazh) bez ogranicheny nA

   rasprostranenie ... Praktika pokazala,

   that the author poluchaet on average 100-200

   thousands rubley, a dalee prog quietly

   rashoditsya on rukam ... itak 6.5 mesya
   tsev raboty, a 100-200 in rezultate you
   syach. Prichem in dannom variante huge

   role igraet chestnost and decency

   prodavtsa ...

 3. "Shareware" - Vypuskaetsya urezanaya

   versiya proga bez zaschity and ogranicheny

   nA rasprostranenie while soobschaet
   Xia that If the cheloveku ponravilsya prog,

   he mozhet za 5-15 get $ posled
   nyuyu versiyu programmy, zaregistrirovan
   nuyu personally nA nego ... But alas, danny VA
   riant poka DO NOT suitable for Russia,

   as narod DO NOT nauchilsya platit real
   nye dengi za realnye veschi ...

 4. C DO NOT fizicheskoy zaschitoy ("Levye" sek
   Torah, bitye CRC, pustye track and

   etc.), ogranicheniem nA rasprostrane
   nie. One of the popular samyh varian
   Comrade, DO NOT isklyuchayuschy rasprostranenie

   distribyutivov. Apartment belongs and temnaya storona

   dannogo varianta ... Well in pervyh prog

   You can skopirovat nA Amige, PC, and

   nA kopirovschikah just smart, a in

   second the plug-tak zhe slomayut quickly, but

   Unlike predyduschego varianta, TE

   Who can skopirovat - will be copying
   vat, a lomat DO NOT ... rezultate in prog

   razoydetsya though, would be in avtorskom RESIDENCE ...

 5. With fizicheskoy zaschitoy from kopirovaniya

(Holes nA diske, etc.) with direct cont
   rolem za rasprostraneniem.

In principle - not a bad option, but

   It has the following limitations:

 a) Experience has shown - in 3-4 times

   higher returns than immunities not

   physical.
 b) What can not copy - more

   just break down. A break can be anything and

   disagree with that only fools.
- R) completely cut off the possibility of trade

   distriburivami. From which it follows:
, D) Vendors are more likely to sell locally
   manym product, because pokupat disks have

   avtora another gorode emu usually

     DO NOT TO GO AND DO NOT CONVENIENT !!!).
, E) the author himself is extremely inconvenient product
   light up in large numbers.

 6. Prodazha programmy someone from trey
   derov za n-th hundred baksov. Takie VA
   rianty praktikuyutsya, but it's hard nayti

   pokupatelya. DO NOT date every otdast takuyu

   sum za prog that rano or postural

   Where are something appears ... Yes and nyneshney

   ekonomicheskoy situatsii voobsche difficult

   nayti cheloveka, which budet in

   something vkladyvat dengi ...

 7. By zayavkam with fizicheskoy or DO NOT physically
   cheskoy zaschitoy ... Information about St. Prinimayutsya

   nA programmu with predoplatoy. Kogda nA
   biraetsya noe n-count kind of booking prog raz
   daetsya zakazchikam. Takie varianty

   praktikovalis and printsipe way

   ochen nA like "shareware", but HOW and

   "Shareware" malo who are willing to platit pe
   alnye dengi, za realnye veschi. Exit

   proga mozhet zatyanutsya ma neogranichen
   LIMITED time, and za is the author TIME vzvoet

   from whining teh, who zakazal prog one

   of pervyh ... At the same time to reconcile net ha
   rantii that voobsche kogda a nabe
   retsya udovletvoryayuschee avtora count

   zakazchikov ...


  Of all these options, the most frequently
Use 1 - "freeware" - for demos and
4-5 for Bole-smaller projects. In
Saint-Petersburg incidence and prevalence of option 2 - not too 
ambitious programs. However, as once again shows practice, the 
price of the product on options 4.5 many users seems overly

high. (On this subject we shall return).


  It is worth mentioning that nA segodnyashny
Day of market Speccy nahoditsya on menshey
mere in plachevnom state: new softa
net 2.3 uzhe mesyatsa ... prodazhi HOW softa,
tak and harda upali ... in periodicheskih izdaniyah nachali go 
pissimistichnogo haraktera stati ... kodery DO NOT zhelayut 
pisat sereznoe that either, because DO NOT VERYAT in uspeh 
nachinaemogo proekta ... (In dannom sluchae uspeh imeet vpolne 
opredelenny denezhny ekvivalent) ...



  Well-zhe, nachnem iskat guilty takoy situatsii (Pravitelstvo, 
PC and Amigi DO NOT in schet ...):


Accepted schitat that the main culprit
- Haker, nA samom zhe dele it - DO NOT tak.
Tk haker - only porozhdennaya obstoyatelstvami svyazka mezhdu 
temi who hochet get soft podeshevle and temi who hochet 
pobystree navaritsya za schet proizvoditeley. Itak, haker - 
ispolnitel and osnovnaya prichina low income proizvoditelya DO 
NOT in nem. Yes, and DO NOT date every printsipe product be 
sure to lomat ... Lomaetsya togda, kogda DO NOT possible 
(difficult) skopirovat. 

If the DO NOT hakery, then DO NOT CHISTYE HA HAND
prodavtsy. In printsipe - takoe zayavlenie
it-would verno. "Nelzya buy levoe software
If the takovoe DO NOT prodaetsya. But HOW it says: "Dengi - DO 
NOT pahnut !!!". Almost kazhdogo treydera Houses cost PC, 
Amiga, or inoe something, and they, in printsipe deeply 
naplevat HOW nA sam Speccy, tak and nA yuzerov the plug ... 
Prodavat CD'ki kuda vygodnee ... Tak-they teryat nechego ... A 
possible they spetsialno "gasyat" Spektrum, daby yuzery svalili 
nA, and another platformu nachali would pokupat BOLEE DOROGOE 
software. When They pytayutsya vyzhat of Platformy

maksimum profit due to large sales
at attractive prices. It is not
casual, some users prefer the "left" soft - he's a lot cheaper!
 Consider, for example raspredelenie
arrived at prodazhe one avtorskogo
ZX-Format-5 nA S. Peterburgskom rynke:

 14000 - Prodazhnaya tsena.

 -1000 - Kopirovanie, nakleyka, reklama, dostavka.
 -2000 - Disc.
0 -5000 - Torgovaya natsenka. (Income prodavtsa)

 = 6000 - Income redaktsii ZF.
 These are dengi nA gonorary Avtoram Statey, Muzykantam, 
Hudozhnikam, nakladnye rashody, and what remains after all


  this - nA zarplatu redaktsii.

That zhe samoe but levoe:


  7000 - Prodazhnaya tsena.

 -1000 - Disc. (Since writing the usual nA Second Hand)

 = 6000 - Income prodavtsa.


  In the second sluchae no Redaktsiya or Authors
- DO NOT poluchayut profits. A prodavets gets a big profit, 
low-za schet tseny has a big sale.



  In St. Petersburg in printsipe mount to bolee-menee
normalnoe because prodavtsam DO NOT bezrazlichno
(Slava God!) Buduyuschee Speccy. But HOW
izvestno "Client page vsegda prav !!!". Posemu
If the you hotite lomanny software - you the plug
can find the, and somebody, yes soglasitsya unto you
prodat the plug.


  Here we come to glavnoy prichine:
"Who ischet - the vsegda naydet. A ischet
usually Polzovatel. Posemu: Edinstvennoy cause of low incomes 
author yavlyaetsya nezhelanie polzovatelya platit dengi za 
avtorskuyu products. 

 Anyone who sells the "left" software - a thief, and he
Who buys - PARTNER.

 If all vysheskazanoe not made on
Your experience, you can get up and
in a firm voice say: "Farewell Speccy,
I spit on you. "

Summer, St. Petersburg, August 14, 1997.

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