Printing`2000 in Ukraine
(C) 2000 Andrey Bezugly
-------------------------------------------------------
I want to tell you about how I went to
Kyiv to the exhibition. I note that here I am from-
I am only giving my own opinion and absolutely
I don't pretend to be objective.
My current specialty is directly
my attitude towards the release of printing
products (full color, not blank;)
- I hold the position of head of the printing press -
raffia Sounds loud, right? But if anyone
thinks that my main occupation is
fill out papers and give orders
niya, he is deeply mistaken. Our company
not very big yet (but already due to
famous - in addition to Cherkassy, we carried out orders
zy for many cities of Ukraine, as well as
for Kyiv and Voronezh (!)), so I
I print, and do editing, and do co-
rectura (this is where my
another specialty - philologist;), etc.
And, of course, I am responsible for the quality of the output.
which products. That's why such an exhibition
as "Polygrafiya-2000" certainly could not
leave neither me nor mine indifferent
boss Last year onsimilar measure-
we didn’t get in for good reason
rank - the printing house is just opening
she was exhausted and all her strength went into her. But this
Once, putting everything aside, we finally got out.
Looking ahead, I note that time has passed
the body is invisible (the exhibition itself continues
lasted 5 days, we visited it on the same day
discovery) and there are many impressions left -
gesture.
All the action took place at the National
exhibition center (formerly VDNKh), expo-
the position occupied 5 pavilions (2 were adjacent
nym). One of them was completely occupied by German
tsy. For those who don’t know, the Germans are already
have long taken a leading place in polygraph
fii. Whatever you say, they are not good mechanics.
surpassed. We can be anything we want
craftsmen, but in terms of practicality and quality
honor of performance with the Germans is very difficult
compete. There are many German companies -
manufacturers of printing equipment
vania, large and not very large, but the first month
it certainly belongs to the giant HEIDEL-
BERG. This company has long been transformed into
world leader in this industry. By
its scale can be compared with Microsoft v
best times last. Heidelberg oh-
consumes almost the entire printing market
physical equipment -prepress, pe-
chat and post-print. So, those
by the Germans, who occupied the entire pavilion and
these were the same guys from Heidelberg.
True, they allocated very little space
under the stands of the Mac House company.
To me, as someone who is not particularly spoiled by society,
iation with ultra-modern printing
machinery, naturally, was very interesting
It’s easy to see and touch what you’re only talking about
read in magazines. Well, I saw it, and then...
Rogal. But... This, of course, sounds fun-
but, but by and large it was not so
interesting as expected. I'll try to explain
clarify. The whole problem is that the magazine
These publications clearly do not convey WHAT
this is what it really is. Written - mashi-
on such and such, the possibilities are such and such. But
when you see it “live”... Yes, for sure
Everyone knows this feeling. And then-
Yes, there is bitterness from the realization that
what is a “toy” that costs 600-800
thousand dollars (and some units "ve-
strength" and up to 1.5 million USD), still very
very soon will appear in your "possessions"
niyah." Let's say a powerful printing house with
would be able to afford rum orders
such luxury - for example, BLITZ PRINT or
UNIVEST MARKETING. And if you live and ra-
you work in a regular regional center (and not
in Kyiv or Kharkov), then you will recoup
your luxurious horse a lotyears. One to
to another and it turns out that a similar technique
not about us. At least not now.
It is because of the awareness of this simple truth and
that lively interest in these super-
sophisticated units.
As a result, we have much more time
spent time in other pavilions, looking at
more affordable things. It is worth noting that
Printing is generally an expensive pleasure -
even in normal printing houses people do not
complain neither about the lack of work nor about
earnings. Let me give you a few examples.
Small printing magnifying glass (x10) -
$25 (the case, however, is made of genuine leather)
live;). One of the most inexpensive PH meters
(a device for measuring the acidity of liquids)
ty) - from $50 to $150 (we took from the manufacturer
diator, resp. and was cheaper). Set
calibration reagents for the same PH-
meter - two bottles (packages) with a capacity
25 ml - $5 each. Densitometer (device
for measuring the optical density of materials
rial) - from $2000 (this is the simplest, without
unnecessary bells and whistles). Further - more. Poly-
graphy is a labor-intensive business. To release
A QUALITY product is required accordingly.
equipment, consumables, approach
etc. etc. Just like everywhere else. And like everywhere else,
We have almost nothing of our own. All imports
rushes. And what is being done here is still
but not compatible with "theirs". All this
retreat idid it just for the sake of...
It would become at least a little clearer why not
large circulation of full-color products can be
can cost quite a tidy sum.
Now I will return directly to the highest
tavke. I'll tell you a little about the visitors.
Admission to the exhibition was free. Basic
The currency inside is business cards. Yes, yes, name-
but business cards. You could pick up a bunch of stuff
free waste paper, but in exchange for vi-
zitka you could get illustrated
catalog plus extras information about everything
what interested you (as usual, without
there were no extremes - sometimes with you
started talking only upon presentation
nyu business cards;) Ordinary money was also used, but
this is at the request of the workers. Business cards
were more important.
Everyone loves freebies, and our people especially
benignity. Because of poverty, apparently. One of
main attractions of such exhibitions -
right in front of you, demonstrating the capabilities
machines, all sorts of different calendars are printed
ri, posters, etc. things. And then all this
The products are distributed to everyone. Here
precisely because of this, every such high-
tavka (where admission is free, of course) on-
filled with absolutely left-wing people who
rushing around the pavilions with crazy faces
and where onlyyou can try to dial ha-
obvious posters, price lists, business cards. And if
the first ones the next day can easily be sold for
1.5-3 hryvnia (I saw it, I know), then what to do with it
the second and third ones are not clear to me. That's just
a couple of episodes that I especially love
remembered. It is quite natural that we
I wanted to take a couple of beautiful ones with me
posters printed at Heidelberg,
KVA Rapida or MAN Roland. And here I am
I go up to the machine, which stamps the
logograms on posters. Near the printer
queue - people stand behind posters, and
they take a lot at once. Stand in line
I didn’t want to and I just decided to have an examination
dig the car. And here is the picture - behind the car
a couple of Germans and someone are standing talking
from ours. And the Germans with such an expression can-
they point at those who grab these posters...
You should have seen it. Maybe I have too much
sick pride, but I’m not from the exhibition
brought not a single poster. I was about
It’s amazing that some burgher will put me
on a par with these “orphan and wretched”. Yes
in principle, we are all considered that way. And
the government tried, and so did we ourselves. But
That's not the point. Fact - I take posters for-
said. But we gained much more useful
new things - magazines, price lists, samples.
And the second episode is just showing again -
explains why people go to exhibitions. In one
from the pavilions we had a nice chat withHungarians. We bought something from them. In ka-
as a bonus they gave the boss and I
branded T-shirt in branded packages
tah. And so I enter another pavilion.
I still have the same look - sneakers, jeans,
T-shirt "CHILDREN OF BODOM" and leather
leather jacket (the boss was dressed in much the same way, in
As a result, we clearly weren’t up to the mark
printers - they were all in suits and
ties), in one hand a briefcase with documents
cops, in another this same package with foot-
Bolkoy. Then a man of about 20 years old runs up to me
like 35 and asks a specific question: “A
where can I grab such a package for free?
tit?" Honestly, I went nuts. Wanted from-
to branch WHERE exactly like he can
I grabbed... the package, but didn’t have time. Apparently
my appearance made a person not wait
answer. Comments, I think, are unnecessary.
But overall I'm pleased. All prevailed
still positive emotions. Memorable and
"everything is transparent" fromMacintosH (up to
speakers and mouse - an amazing sight:
iMac and its "family";), and the machine for
printing business cards (the size of a cash register)
rat and cost “only” $6500), and av-
tobus printing house from Heidelberg, and ram-
married girls as live advertisements
paints from Sun CHemical (simply instead
clothesthe girls had patterns of these sa-
wash colors. The spectacle is cool, believe me;).
True, we didn’t have time to see all the stands
get around - the first day of the exhibition has come to
end, and there was work waiting at home, so
There was no opportunity to hang out for another day.
In conclusion, I can only advise,
next year if possible
visit this exhibition! Every year she
is expanding (2 years ago it occupied
pavilion, a year ago - 3, this year there are already 5), to
besides, it’s interesting not only the poly-
rapists - computer technologies are
are placed quite widely, I just don’t like
a special connoisseur paid little attention to them
your attention. And in the end I cry
Comrade you can recruit all sorts of different >;->>>
Happy! 09.12.00AB
Share your thoughts about the article
No comments yet.