Printing`2000 in Ukraine (C) 2000 Andrey Bezugly ------------------------------------------------------- I want to tell you about how I went to Kyiv to the exhibition. I note that here I am from- I am only giving my own opinion and absolutely I don't pretend to be objective. My current specialty is directly my attitude towards the release of printing products (full color, not blank;) - I hold the position of head of the printing press - raffia Sounds loud, right? But if anyone thinks that my main occupation is fill out papers and give orders niya, he is deeply mistaken. Our company not very big yet (but already due to famous - in addition to Cherkassy, we carried out orders zy for many cities of Ukraine, as well as for Kyiv and Voronezh (!)), so I I print, and do editing, and do co- rectura (this is where my another specialty - philologist;), etc. And, of course, I am responsible for the quality of the output. which products. That's why such an exhibition as "Polygrafiya-2000" certainly could not leave neither me nor mine indifferent boss Last year onsimilar measure- we didn’t get in for good reason rank - the printing house is just opening she was exhausted and all her strength went into her. But this Once, putting everything aside, we finally got out. Looking ahead, I note that time has passed the body is invisible (the exhibition itself continues lasted 5 days, we visited it on the same day discovery) and there are many impressions left - gesture. All the action took place at the National exhibition center (formerly VDNKh), expo- the position occupied 5 pavilions (2 were adjacent nym). One of them was completely occupied by German tsy. For those who don’t know, the Germans are already have long taken a leading place in polygraph fii. Whatever you say, they are not good mechanics. surpassed. We can be anything we want craftsmen, but in terms of practicality and quality honor of performance with the Germans is very difficult compete. There are many German companies - manufacturers of printing equipment vania, large and not very large, but the first month it certainly belongs to the giant HEIDEL- BERG. This company has long been transformed into world leader in this industry. By its scale can be compared with Microsoft v best times last. Heidelberg oh- consumes almost the entire printing market physical equipment -prepress, pe- chat and post-print. So, those by the Germans, who occupied the entire pavilion and these were the same guys from Heidelberg. True, they allocated very little space under the stands of the Mac House company. To me, as someone who is not particularly spoiled by society, iation with ultra-modern printing machinery, naturally, was very interesting It’s easy to see and touch what you’re only talking about read in magazines. Well, I saw it, and then... Rogal. But... This, of course, sounds fun- but, but by and large it was not so interesting as expected. I'll try to explain clarify. The whole problem is that the magazine These publications clearly do not convey WHAT this is what it really is. Written - mashi- on such and such, the possibilities are such and such. But when you see it “live”... Yes, for sure Everyone knows this feeling. And then- Yes, there is bitterness from the realization that what is a “toy” that costs 600-800 thousand dollars (and some units "ve- strength" and up to 1.5 million USD), still very very soon will appear in your "possessions" niyah." Let's say a powerful printing house with would be able to afford rum orders such luxury - for example, BLITZ PRINT or UNIVEST MARKETING. And if you live and ra- you work in a regular regional center (and not in Kyiv or Kharkov), then you will recoup your luxurious horse a lotyears. One to to another and it turns out that a similar technique not about us. At least not now. It is because of the awareness of this simple truth and that lively interest in these super- sophisticated units. As a result, we have much more time spent time in other pavilions, looking at more affordable things. It is worth noting that Printing is generally an expensive pleasure - even in normal printing houses people do not complain neither about the lack of work nor about earnings. Let me give you a few examples. Small printing magnifying glass (x10) - $25 (the case, however, is made of genuine leather) live;). One of the most inexpensive PH meters (a device for measuring the acidity of liquids) ty) - from $50 to $150 (we took from the manufacturer diator, resp. and was cheaper). Set calibration reagents for the same PH- meter - two bottles (packages) with a capacity 25 ml - $5 each. Densitometer (device for measuring the optical density of materials rial) - from $2000 (this is the simplest, without unnecessary bells and whistles). Further - more. Poly- graphy is a labor-intensive business. To release A QUALITY product is required accordingly. equipment, consumables, approach etc. etc. Just like everywhere else. And like everywhere else, We have almost nothing of our own. All imports rushes. And what is being done here is still but not compatible with "theirs". All this retreat idid it just for the sake of... It would become at least a little clearer why not large circulation of full-color products can be can cost quite a tidy sum. Now I will return directly to the highest tavke. I'll tell you a little about the visitors. Admission to the exhibition was free. Basic The currency inside is business cards. Yes, yes, name- but business cards. You could pick up a bunch of stuff free waste paper, but in exchange for vi- zitka you could get illustrated catalog plus extras information about everything what interested you (as usual, without there were no extremes - sometimes with you started talking only upon presentation nyu business cards;) Ordinary money was also used, but this is at the request of the workers. Business cards were more important. Everyone loves freebies, and our people especially benignity. Because of poverty, apparently. One of main attractions of such exhibitions - right in front of you, demonstrating the capabilities machines, all sorts of different calendars are printed ri, posters, etc. things. And then all this The products are distributed to everyone. Here precisely because of this, every such high- tavka (where admission is free, of course) on- filled with absolutely left-wing people who rushing around the pavilions with crazy faces and where onlyyou can try to dial ha- obvious posters, price lists, business cards. And if the first ones the next day can easily be sold for 1.5-3 hryvnia (I saw it, I know), then what to do with it the second and third ones are not clear to me. That's just a couple of episodes that I especially love remembered. It is quite natural that we I wanted to take a couple of beautiful ones with me posters printed at Heidelberg, KVA Rapida or MAN Roland. And here I am I go up to the machine, which stamps the logograms on posters. Near the printer queue - people stand behind posters, and they take a lot at once. Stand in line I didn’t want to and I just decided to have an examination dig the car. And here is the picture - behind the car a couple of Germans and someone are standing talking from ours. And the Germans with such an expression can- they point at those who grab these posters... You should have seen it. Maybe I have too much sick pride, but I’m not from the exhibition brought not a single poster. I was about It’s amazing that some burgher will put me on a par with these “orphan and wretched”. Yes in principle, we are all considered that way. And the government tried, and so did we ourselves. But That's not the point. Fact - I take posters for- said. But we gained much more useful new things - magazines, price lists, samples. And the second episode is just showing again - explains why people go to exhibitions. In one from the pavilions we had a nice chat withHungarians. We bought something from them. In ka- as a bonus they gave the boss and I branded T-shirt in branded packages tah. And so I enter another pavilion. I still have the same look - sneakers, jeans, T-shirt "CHILDREN OF BODOM" and leather leather jacket (the boss was dressed in much the same way, in As a result, we clearly weren’t up to the mark printers - they were all in suits and ties), in one hand a briefcase with documents cops, in another this same package with foot- Bolkoy. Then a man of about 20 years old runs up to me like 35 and asks a specific question: “A where can I grab such a package for free? tit?" Honestly, I went nuts. Wanted from- to branch WHERE exactly like he can I grabbed... the package, but didn’t have time. Apparently my appearance made a person not wait answer. Comments, I think, are unnecessary. But overall I'm pleased. All prevailed still positive emotions. Memorable and "everything is transparent" fromMacintosH (up to speakers and mouse - an amazing sight: iMac and its "family";), and the machine for printing business cards (the size of a cash register) rat and cost “only” $6500), and av- tobus printing house from Heidelberg, and ram- married girls as live advertisements paints from Sun CHemical (simply instead clothesthe girls had patterns of these sa- wash colors. The spectacle is cool, believe me;). True, we didn’t have time to see all the stands get around - the first day of the exhibition has come to end, and there was work waiting at home, so There was no opportunity to hang out for another day. In conclusion, I can only advise, next year if possible visit this exhibition! Every year she is expanding (2 years ago it occupied pavilion, a year ago - 3, this year there are already 5), to besides, it’s interesting not only the poly- rapists - computer technologies are are placed quite widely, I just don’t like a special connoisseur paid little attention to them your attention. And in the end I cry Comrade you can recruit all sorts of different >;->>> Happy! 09.12.00AB
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