Review - Apple: a look at past and present.

<b>Review</b> - Apple: a look at past and present.

            APPLE.
 A look at past and present.


      (C) 1996 Dark Avenger.
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  From this little story about the APPLE I would go back to 
history. Why are computers in this company despite functional 
superiority occupied a significant place in the PC market only 
in the sale of educational programs (26% market share), in 
publishing (25% market share) and on the home PC market (only 
13% market), yielding less than perfect machines from IBM 
'MICROSOFT. Quite simply - IBM

has been able to lower prices
their PCs by selling them in the configuration of cluster 
storage, without drives, with text

monitors, taking care not about technical perfection of their 
cars, and the price. At the time when IBM was considered the 
standard CGA (remember this?) MACINTOSH

already worked with the screen 1152 * 870
(IBM - compatible machines have reached such a permit only
early 90's). Course
MACINTOSH users were surprised
IBM PC because APPLE is very much
gave funds for development
It is at ee machines first appeared mouse, the first graphical 
user interface, samokonfiguriruschiesya network card PLUG 'PLAY 
and much more. That IBM also launched and MICROSUXX,

to compete with such
a powerful adversary? Their strategy was to allow the user to 
slower computers, and soon the user is not satisfied with the 
computer to spend enormous money for modernization. They spent 
a lot of money not to develop, and the advertising, constantly 
chasing APPLE. And it is not always successful when

look, such as WINDOWS.
Yet APPLE mistaken in that
not decided to use
Third-party collectors for their
computers, while IBM
went on to create clones of their
machines. But how are things today? IDC forecasts in 1996
year, the list of companies - and the losers will be APPLE, if 
it not reconsider their priorities.

What is taking APPLE?
February 2, 1996 President
F. Amelio, the company appointed
(Gilbert F. Amelio), won a reputation as "Mr.Fixit", managed to 
rescue from bankruptcy NATIONAL SEMICONDUCTOR

Corporation, APPLE has also made smaller reshuffle. Now, APPLE 
has to compete also with the so- called gray suppliers

are becoming stronger.
The most potent competitor
is POWER Computing Corp.
For the second time producing computers at the new processors
POWER PC. But APPLE adequately compete with the gray
providers trying to keep prices for less than 10%
above and at the same time providing benefits such as
training, warranty, support,
Localized versions of the operating system and certain
programs and their free upgrade. But still noticeable a 
significant loss of market APPLE compared with 1995. Position 
in the PC market in the first quarter according to Dataquest 
was as follows: 

  1. Compaq - 12,7%

  2. IBM - 8,5%

  3. APPLE - 6,6%
 And in the first quarter of 1996
as follows:

  1. Compaq - 12,3%

  2. IBM - 9,4%

  3. Siemens-Nixdorf - 5,4%

  4. HP - 5,3%

  5. DELL - 4,5%

  6. APPLE - 4,4%
 It seems that the IDC forecast
come true. Especially add fuel to the fire last issue APPLE 
associated with the occurrence of technical problems in its 
manufactured systems and the inability APPLE

quickly understand the nature of
faults and provide
necessary service. This affected the following products APPLE:
Perfoma 5200/5300 - defective
components may cause failure of systems. POWER MACINTOSH
6200/6300 - on some screens may change unexpectedly
color. PowerBook 5300 and 190 -
PC case - pads may break in the hinge and mount
power supply may permission or excuse.

  And how things have
APPLE Ukraine. Distributor of APPLE in Ukraine
the company CDV APPLE
Computer IMC provides
APPLE equipment and service it. Among its successes
it is worth noting the contract with the Lviv city council in 
the amount of $ 390,000 to the provision of training, warranty 
and service and support project within 3 years. The company 
responds promptly to the market situation and supports

sufficiently competitive in
prices. In the end you want to hope that APPLE is using its
great potential and will be able to increase your revenue and 
market share by providing high quality products and services 
and that the state of our economy will allow us to choose the 
PC is not costs, but the quality is not repeating the mistakes 
of the world consumer 80-ies.

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