"People's Radio"
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in love with Russia
"Pravda" No. 23/2000,
correspondent Ivan Vishnevsky;
General Director of "People's Radio",
writer Vladislav GOROKHOV
If there is a phenomenon in modern life with a significant
com +plus+, then this is undoubtedly “People's Radio”.
Imagine: just two and a half years ago this
the phrase did not exist. Responsible pe-
ed by Rodina media that were previously part of the Gostel-
radios either died out or were imitated. And from the per-
howl of the “button”, both the second and third ones left (then
it seemed - forever) serious conversation, big
music, patriotic artists, academics
workers, military, production workers. And if it did arise -
If there were new radio stations, they carried the word non-Russian
ce, music devoid of centuries-old traditions, and financial
were formed by structures similar to the "Most" group and the European
to the Reich Congress of V. Gusinsky. "Resonance" and "Own"
"bodied Russia" could not break through the information
mation blockade. And suddenly, in the darkest time, spruce
Qing regime, in October 1997, across the country
the bell call signs rang out: "On the air -" People -
new radio."
How did this happen? How in a short time
new radio station included in the top ten most listened to?
Says the General Director of "People's Radio" Vla-
Dislav Andreevich Gorokhov: “We have occupied the niche that
swarmwas practically not in the information field of Russia
these. On December 8, 1991, I, a member of the Supreme
Council of the USSR, Chairman of the Committee on Ecology, Uz-
I know that the Soviet Union has been dissolved. We got warmed up
Nali. All attempts to protest against an-
The unconstitutional coup was stopped. It became
it is clear: the creation of an independent radio station is necessary.
But it took years from desire to reality.”
It is clear that nothing under the sun arises
suddenly, overnight. The incubation period "People's
go Radio" took place in the bowels of the radio station "Moya
wave." That radio, to be honest, was nothing.
the chatels were “fed” by guest entertainers, teachings
about proper feeding of dogs, optional con-
certs on request. The leadership of "My Wave" was
given by sponsors a choice: either you increase
you lose the broadcasting quality and rating, or the broadcasting is stopped
communicates. Then, to save the situation, they were invited
We are professional radio workers - D. Saltsev and
the author of these lines, who, accordingly, must
ties of the general director and image maker. Out of state
helped effectively with his advice, through friends -
like-minded people, namely V. Gorokhov. The main task is
cha was formulated as follows: take a patriotic
niche, cut off low pop music and thus attract Russian
intelligentsia. The HPSR and S. Glazier programs emerged.
va, which immediately aroused a flurry of listener interest.
Instantly went awaycrack between patriots-novato-
ramies and connoisseurs of cozy familiarity. From the latest
denunciations were sent to higher authorities, which led
Leli: “I’ll ruin you! I won’t tolerate it!” Then in front of the collective
and Gorokhov appeared in person with a statement: we call
We are proud of "People's Radio", I will be the leader, we
Let's become successful and popular. Many believed.
A license was obtained, and suddenly - a new blow: one
from the "patriotic reformers", Saltsev, was tempted
proposal from the Moscow mayor's office, he left to make radio
“Moscow speaks”, having withdrawn the hard-earned
new broadcasting rights. Here, in all temperaments,
lay the organizational talent of V. Gorokhov and his current
external deputies - V. Konin and V. Yanovsky. Re-
the result is known: an honest, noble idea, tension
hard work and ambitions based on faith in one’s own
true rightness, we won. If only it were like this throughout
country!
“The idea of “People's Radio” was unique,” with
Vladislav Gorokhov says with legitimate pride -
"First of all, normal Russian language.
viie American and other foreign advertising. Ob-
educational and cultural programs (history of Rodina
us, real music of all genres, serious literature
tours, fairy tales and performances for children) - two thirds.
One third is politics. The politics are different. All games
and movements can appear among us. The only one
lytic principle - patriotism, love for the Fatherland
woo. Invitedhowever, to participate in discussions
Chubais, Nemtsov, Gaidar, Bunich - they don’t go. A
the main idea of "People's Radio" is direct communication
people with leaders in politics, art, science. Ringing
ki are fundamentally not filtered. We don't even have
techniques for pre-recording questions. Us
sometimes they reproach you for being omnivorous: they say, why are you giving
broadcast, for example, to Zhirinovsky? So after all, everything is political
we have no makeup, no editing. Listen - done -
Have your own opinion! I had to see
at patriotic rallies, banners with the inscription
"People's Radio". Spontaneously created and operating
station support groups. A coordination
advice from listeners. When it came out earlier this year
a hitch with the signing of an agreement between the People's Republic
dio" and NPSR, listeners cut off their phones in the editorial office
tions of patriotic newspapers, among the functionaries of the National
patriotic union. The people really became
a full-fledged participant in on-air creativity."
But those who glorified themselves in art, sports,
politics and all other areas of human activity
In reality, people who have actually become spiritual leaders of the
tions, are also the creators of a project called “People’s
radio". Our most famous writers - Valentin Ras-
Putin, Viktor Rozov, Valery Ganichev, Vladimir Kru-
pin (however, it is impossible to list them all) - co-authors
radio stations. Football player Valentin Ivanov, hockey player
Anatoly Firsov, heroesspace, favorite actors -
frequent and welcome guests. Musicians no longer think
their existence without "People's Radio", and listening to
their employers reciprocate by inviting them again and again.
Shay to dialogue, say, Alexander Vedernikov. Ta-
some stars like Lyudmila Ryumina and Anna Shirochenko,
they run the columns themselves.
The radio station has one more feature - it
became the core of a kind of media holding, which
united in the majority of the media, professing
showing love for the Motherland. Reviews are heard daily
main patriotic newspapers. Sometimes it happens
such interpenetration that makes connections non-
dissolvable: for example, a Pravda correspondent at the same time
directly hosts the “Twenty-First Century” program, and
"Zavtra" respondent oversees the "Perspectives" program
va".
In our generally calm conversation, Gorokhov
sometimes explodes: “During the election campaigns we
niy - the cheapest radio station: 10 dollars per
minute. What the Communist Party of the Russian Federation gave in three minutes of broadcast on
NTV, for us - 2 years of existence."
And then - a happy smile: “What a shock -
great popular support! We were closed for several
days - how many warm words I heard! And this one-
hour in my Mytishchi constituency appointed
Re-elections to State Duma deputies are expected. I didn't want a ball-
lottery, the radio is enough for me, but my fellow countrymen are insistent
yali - underperformed, they say, in the Supreme Council. On-
before carry outour orders. It's warm!"
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