SWAP - let's talk about swap. How to properly exchange software by mail.

ZX Light #06
(C) SOBOS/AREAsoft                        
                                          
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          │ LET'S TALK ABOUT SWAP │          
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 Frankly speaking, swap as such is all
DOES EXIST! But there are many problems.
The first problemis the lack of users.I
I personally solved it.How? Yes, it’s very simple, we
found the main principles of proper work,
and they are the ones who help us spread
SOFT.                                     
 Well, what are these principles?         
                                       
  First of all, advertising is the engine of trade!
Using this, you can clearly understand what
more advertising - the more people know o
you and in case of anything they turn specifically to
to you, and not to someone else! Which rec-
am I using llama? Yes, very simple (co-
I definitely don’t post advertisements on every corner and
I don’t install billboards ;)), this
free advertisements in newspapers. I'm sending
free advertisements in three city hectares
zetas and in general there is a flow of users!      
                                          
 Second rule: NO PROTECTION!     
                       
 Naturally protected programs people
they will take it, but then it will happen
eat less and less, and eventually
there will be one less user per SPECCY !    
 We sell everything that is possible without protection
copy with a simple TR-DOS copier
disk to disk or by files. A that is
come to us with branded hectah-type protection
dart format, then it leaves the protection
that one! After all, if you remove protection from all games
then you can go crazy!!!                
                                          
 Third rule (principle) - LOW PRICE!
     
And rightly so - because the lower the price, the more pain
they will take more programs and arrive faster
next "batch" ! On average the price of one
We have a recorded floppy disk - eight rubles,
well, this is not new, although we also have new
On average it costs 10-15 rubles per disk,and this
very important for a simple user.           
 By the way, they recently came to see me (call
or) several people, and they all spoke
joyfully (almost crying with delight): "I
thought it was BCE! SPECTRUM died, and here -
I saw your ad and immediately decided to...
bohutb...", or like: " Previously, all stores
we were full of these disks, and now it's time
and that’s it, it’s empty everywhere, but then I saw it in the newspaper
announcement....".  So if you have
If swap is going badly, then don’t forget about
these ^ rules and users will “climb” to you like
flies for honey!!!                           
 Please do not be offended by me if I
then accidentally touched on this article, or
I got someone's opinion about permanent care
users co SPECCY,  but I wrote here
only facts!!!                          
  In the next issue I want to touch on
distribution issue, so wait!      
                                          
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