■··················[ Who are they? ]··················· ■
Everyone wears them...from girls with cell phones to urels with bagpipes, from
"progressive" youth before boneheads... In the late 60s they were worn
only skins...
Dr. Martens
A soldier in shoes is just
soldier. But in boots, he
becomes a warrior.
The story begins in the small English town of Wollaston
(Wollaston) in 1901. Benjamin Griggs and
Septimus Jones decided to create a company on
partnership for the production of handmade, high-quality shoes.
After Jones left the share, Griggs called for help from everyone
his family and since then it has become a family business. The company has become
known as a manufacturer of hand-made durable work shoes,
worn by miners and soldiers. In light of associations with skins,
it is noteworthy that one of the early, best-selling models
called Bulldog. This model was widely purchased by the government
for the army. Now let's switch to post-war Munich. 25
summer soldier Dr. Maertens, fighting at the front,
broke his leg while trekking in the Bavarian Alps. He started
thinking about a way to alleviate the pain and decidedmake yourself
shoes with special soles with small air
pads. Later he will say: “The war ended and everyone rushed
loot more goods: gold, jewelry, fur. Instead I
I took some shoemaker's leather, a couple of needles and threads and sewed myself
shoes with cushion pads that I kept thinking about." B
these shoes, more like slippers than boots, he arrived in
Munich, where I began to look for people who might be interested
his invention. And he came across an old friend, also a doctor,
Dr. Funck. Funk became interested in the unusual
shoes and offered his partnership in the production of unusual
soles. In Luxembourg they bought several tons cheaply
rubber from decommissioned Luftwaffe and began to produce soles
small air cushions. In 1985, Dr. Maertens
said: "We started at the right time. All of Europe spent the war
wearing military boots and everyone knew how uncomfortable they were. Our shoes
showed up on time." In 1947, two partners began to produce
boots in the town of Seeshaupt An early version was a mixture
brothel slippers and boots. The new shoes have become very popular
among women, so that in 1952 they had to open a factory in
Munich. During the 50s, 80% of their shoes were sold to women over 40
years in 200 variations. In 1959 they decided to start advertising
company instores throughout Europe. In Britain at this time
The first youth culture appears - Teddy Boys.
For Griggs' company, this news did not bring additional benefits.
sales The company was now run by his great-grandson
Founder: Bill Griggs. By the end of the 50s, competition became very
cruel, and Bill decided to look for new items in the shoe industry. B
magazine for shoe manufacturers (Shoe & Leather News) he
I came across an advertisement from a German doctor, and a way
Bill became interested in the production of soles, and he immediately joined
in contact with Maertens. Griggs bought a production license
soles. Added changes to the design of the boots, giving them more
round, orthodox shape. The way the shoes were conceived
working, then the sides were raised, and the toe was given a bulbous shape and
stitched on the sides with a cheerful yellow seam. Griggs also developed
outsole design with dark edges with shallow grooves, im
a unique tread pattern was also invented. New name
for this model there was AirWair, which was placed on a small
loop at the back. Later they added the slogan "With Bouncing Soles" He
was copied directly from the sheet on which Griggs was in the habit of
write all sorts of bullshit. And you can admire his autograph and
this day. Eventually the title was changed to English.
manners. Maertens was replaced by Dr.Martens. And April 1, 1960
first Dr. Martens came off the production line. The model was named 1.4.60
in honor of the birthday of the first shoe. This is how the first one appeared
cherry red Dr. Martens.
THE END
And who did not listen to that Kazel, his mother so.... :-)
Share your thoughts about the article